Euglycem.it was created to provide reliable information for managing prediabetes—a condition affecting millions of people worldwide and a major risk factor for developing type 2 diabetes if left unaddressed.
We had the opportunity to explore this important topic thanks to Italfarmaco S.p.A., the Italian pharmaceutical company behind Euglycem, a dietary supplement formulated to help maintain normal blood glucose levels.
The website serves as a valuable resource for those seeking advice on nutrition, lifestyle, and prevention, offering scientifically referenced content that’s accessible and easy to understand.
Our contribution to the project
At Clorofilla, we oversaw every aspect of the project’s digital communication—from the technical management of the website to the writing of editorial content—ensuring that all information is up-to-date and SEO-optimized.
We also supported Italfarmaco in developing and executing the content marketing and social media strategies, including:
SEO and science communication: a winning combination
A key focus of our work was SEO optimization for both the website and its content, ensuring that Euglycem.it can reach a growing audience and effectively address the information needs of users interested in diabetes prevention.
The website covers a wide range of topics—from nutrition and physical activity to scientific insights on the diagnosis and management of prediabetes. We also enriched the platform with expert-led videos created in collaboration with specialists and Key Opinion Leaders (KOLs), offering users authoritative and comprehensive information.
A digital approach to prevention
Through a collaborative effort combining digital strategy, content marketing, and science communication, Euglycem.it has successfully reached individuals looking to learn more about prediabetes and take proactive steps toward metabolic health through prevention.
Digital communication can make a real difference—especially in healthcare. Together with Italfarmaco, we’ve helped build a project that informs, educates, and supports people on their health journey.
